If your business needs a change of name, you will have to inform the DBA to change your name in the online directory. You will have to inform all the DBAs of all the online directories to update the listings so that all your details are updated. As much as you may benefit from a change in business name, you will lose rankings and reviews from the old name and you will have to consider this change carefully and prepare yourself for the consequences.
Links and citations
To take a better advantage of your online listing, you also need to have a good website. You will need to have a link that points to your website in the directory you are listed.
A high-quality website with great first impression will be the selling point for your business to your target market.
Citations are mentions of the business name on web pages that are not your own. This is accompanied by your phone number and your address. A citation of your website is normally placed on online business directories even though they are not linked to it.
Reviews and Ratings
Ratings and reviews are important to customers who are looking for the exact same services that you have to offer. A good review will make a customer either get to your website and look into the details about your services or even call you directly. Ratings and reviews are displayed in different ways across the listings. There is no question as to whether your reviews are important to the visibility of your business. The best thing about your reviews is that customers will make business decisions just by referring them.